Proceedings:TM1/zh-hant

Wikimania 2007 Taipei :: a Globe in Accord
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這是2007年國際維基媒體年會預定議程的一部分 (預定議程目錄)

自由內容的商業模式與版權策略

作者 Teresa Malango (Magnatune)
分類 自由內容
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有關 作者
Teresa Malango

Teresa Malango is Vice President for Music Licensing and Business Partnerships for Magnatune (www.magnatune.com) an artist-friendly independent online record label successfully using creative commons to revolutionize the music industry.

Emphasizing a musician-friendly approach that includes forming non-exclusive agreements with artists, Magnatune shares profits equally and allows its artists to retain full rights to their music. Among filmmakers and other creative professionals, the Magnatune site is known for its ability to generate customized, on-demand music licenses for any song in the catalog.

Teresa has an extensive background in theater, video, and film production. For a number of years she ran prestigious public lectureship programs at the University of California, Berkeley. Currently, she oversees music licensing and business partnerships for Magnatune working with clients like 20th Century Fox, Lonelygirl15, Harley-Davidson, Gearhead Pictures, and Second Life.

摘要
試想一個以共創CC(Creative Commons)為商業基礎模式的美妙音樂網。Magnatune提供全球各地的音樂家網路銷路並以創新的隨需應變版權的新音樂購買模式。一起來看看Magnatune如何讓自由與共創能同時保障隨時吸引到最多的聽眾。
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