Licensing Strategy and Business model for Open Content
|Author||Teresa Malango (Magnatune)|
|License||GNU Free Documentation License (details)|
|About the author|
Teresa Malango is Vice President for Music Licensing and Business Partnerships for Magnatune (www.magnatune.com) an artist-friendly independent online record label successfully using creative commons to revolutionize the music industry.
Emphasizing a musician-friendly approach that includes forming non-exclusive agreements with artists, Magnatune shares profits equally and allows its artists to retain full rights to their music. Among filmmakers and other creative professionals, the Magnatune site is known for its ability to generate customized, on-demand music licenses for any song in the catalog.
Teresa has an extensive background in theater, video, and film production. For a number of years she ran prestigious public lectureship programs at the University of California, Berkeley. Currently, she oversees music licensing and business partnerships for Magnatune working with clients like 20th Century Fox, Lonelygirl15, Harley-Davidson, Gearhead Pictures, and Second Life.
|Considered a solid example of a Creative Commons-backed business model, Magnatune provides international web-based distribution to hundreds of recording artists and features an innovative on-demand licensing tool for commercial music licensing. Lean how the company applies both open source and Creative Commons-based principles to ensure the entire music catalog is heard by the widest possible audience.|