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Wikimania 2007 Taipei :: a Globe in Accord
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Strengthening and unifying the visual identity of Wikimedia projects: a step towards maturity

Authors Guillaume Paumier (Wikimedia France), Elisabeth Bauer (Wikimedia Deutschland)
Track Wikimedia Community
License Heckert GNU.png GNU Free Documentation License (details), GFDL / CC-by-sa
About the authors
Guillaume Paumier

Guillaume Paumier (m:User:guillom) is a French physicist and engineer mainly active on the French-language Wikipedia, meta and Commons. He is a Ph.D student in the field of Microfluidics and Microsystems for biology.

He became steward in December 2006 and secretary of the French chapter Wikimedia France in January 2007. He is a member of the Communications Committee and the Marketing Committee, focusing on press inquiries and desktop publishing.
Elisabeth Bauer (m:User:elian) is a german user from the German-language Wikipedia. She is chair of the Marketing Committee, former chair of the Communications Committee and former press officer for the Wikimedia Foundation. She has created most of promotional materials such as leaflets, cheatsheets and the german Wikipedia exhibition.
Abstract
In January 2007, the Wikimedian community celebrated the sixth birthday of Wikipedia. Six years of constant evolution have now led to Wikipedia being one of the most visited websites in the world. Other projects developing free content and supported by the Wikimedia Foundation have been expanding rapidly too. The Foundation and its projects are now facing some communication issues due to the difference of scale between the human and financial resources of the Foundation and the success of its projects. In this paper, we identify critical issues in terms of visual identity and marketing. We evaluate the situation and propose several changes, including a redesign of the default website interface.
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